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"Who knew 10 years ago social media would be what it is," Pittman said. "It's a law that's adapting to the current circumstances."
Peninsula bar and restaurant owners say new ABC regulations a step in the Nike Air More Uptempo White Blue
He said he'll now be able to use corporate marketing on his establishment's Facebook page, in addition to answering more customer questions.
"The review focused on public safety, but also making more business friendly regulations on behalf of the owners," she said.
Currently, bars and restaurants can only advertise happy hours inside their establishments, and on 17 by 22 Nike Air Total Max Uptempo White Blue
She said the social media pages for all four establishments have more than 24,000 total followers.
right directionBut in another month, the social media manager hopes to use Facebook, Twitter, Instagram and other sites to put new customers in seats for the after work social event at Luckies, PBR, Tapps and Nascar Grille.
"We get a couple of Facebook messages a week inquiring about happy hour," he said. "I directly tell them over Facebook that I cannot communicate that information due to ABC regulations. I tell them to call me if they have more questions. I think that's truly a disservice."
Karalfa said she believes simply acknowledging that her company's four establishments have happy hour specials will help drive business.
"I think this is going to have a huge impact on us," said Karafla, who manages the social media pages for each bar and restaurant.
"Happy Nike Zoom Uptempo V Review hour is good right now," she said. "We have a strong following, but we're hoping social media will allow us to get to that extra 20 to 30 percent we're not reaching."
Peter Pittman, owner of Taphouse and Conch and Bucket in Hampton, said he isn't convinced that he'll see an influx of customers because he can now advertise happy hour on social media.
Under the new regulations, bars and restaurants will be able to promote the dates and times of their happy hours but not specific drink prices, said Kathleen Shaw, Nike Air Uptempo 95 For Sale
The rule change follows a more than yearlong review of regulations by the Virginia Department of Alcoholic Beverage Control's governing board, said Becky Gettings, director of public affairs for the agency.
an ABC spokeswoman.
"They can say they have reduced drink prices, but cannot advertise the exact prices," Shaw said. "After getting feedback from businesses, they didn't want to advertise prices because they didn't want to get into a war over drink prices."
However, Pittman appreciates the ABC board allowing social media advertising.
That's when a new rule, set to take effect Jan. 29, will allow restaurants and bars across the state to advertise happy hour in print, broadcast and social media.
The ABC board sought input from industry and prevention groups before adopting the revised regulations earlier this year. The updated rules which were approved by Gov. Bob McDonnell will be published on Dec. 30.
"I go to a place because of the environment," he said. "I don't go online to see who has the best prices. Bars and restaurants are an extension of people's living room. People stick to what they know."
ABC Board to allow Happy Hour advertising
inch signs directly in front of their businesses.
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